Episode 15 - Crappy Concepts Can Still Bank!

Something I’m always thinking about and preaching is that success and money doesn’t only come from a great idea. Most of the time it comes from perfect execution of a perfect marketing plan.

Example A: Pet Rock. Someone made a fortune digging up rocks in their backyard and making people feel like they had feelings. If you can sell someone a rock you can sell anything.

What are your thoughts on that?

NTN